With a handpicked acting
company, Silksoundbooks plans to do for novels, short stories and poetry what iTunes has
done for music. It could also sound the death knell for the books on tape which have been
a favourite of long car journeys and mobile libraries for the elderly.
Joel Rickett, deputy editor of The Bookseller magazine,
said: 'The digital revolution that has changed the music industry so much is about to do
the same for audiobooks. Traditionally they were for retired people or travelling salesmen
in their cars. They were at the back of the bookshop and a bit of a sideshow for the
industry. But what we've seen with iPods and podcasts means there's a whole new potential
market and publishers are getting very excited. They can already see sales taking off.'
The Silksoundbooks.com site goes live today with an initial
offering of 60 downloads, including Judi Dench and her daughter Finty Williams reading
Fanny Burney's Evelina, Toby Stephens reading Joseph Conrad's Heart of Darkness, Rufus
Sewell reading Henry Fielding's Joseph Andrews, and a collection of nursery
rhymes read by Jane Horrocks. Each has been recorded unabridged for the site and can be
downloaded in an average of 20 minutes at a price of £7.95, and then transferred to an
iPod or another MP3 player.
Nighy, seen recently in the Pirates of the Caribbean films
and Notes on a Scandal, was the first actor to join the venture. He spent a day in New
York recording The Dupin Mysteries by Edgar Allan Poe. 'I love books and the idea of
reading them out loud,' he told The Observer. 'I passionately support the idea of
recording great books at a very cheap price. The idea that you can download a major novel
and have it read to you in the car is sweet. It introduces literature in an entertaining
way, and the idea that these wonderful books are being spread across the world thrills
me.'
Nighy, who plans to read his favourite book, Parade's End
by Ford Madox Ford, said that the acting challenge was considerable. 'It's quite hard
reading a book, as you have to do all the voices. I have been told I do women quite well.
'I read War and Peace once - I only had two days to get the hang of all those names. I
also read one where the narrator was a Native American who went to North Korea, then
Siberia with lots of Russian tribes, then Japan - I thought, "God almighty, why
me?"' The actor - who owns an iPod, but not a computer - said that he believes in the
ethos of the new venture and added: 'There is an actors' company atmosphere, and I like
the idea of being a shareholder. I've never had shares in anything before.'
The boom in digital music sales has alerted publishers to
the potentially lucrative market for audiobooks. Silksoundbooks faces competition from
established sites such as Audible.com,
which offers over 35,000 titles, and the iTunes store itself, which has 27,000 audiobooks.
Each audiobook costs around £9,000 to produce and takes an average of three or four days.
Silksoundbooks' co-founder Brian Mitchell said: 'Audiobooks and downloads are not new, but
taking classic works and casting them very carefully is new.
'For example, when we decided on Joseph Andrews we asked
ourselves who would be the ideal voice for that and we approached Rufus Sewell, who sounds
exactly right. He added: 'Terry Jones is a well-known Chaucer expert and has done his own
translation, which he has then read. We're bringing the idea of performance to classic
works.'